I want to make the world a better place…

…so it only made sense that after graduating from a prestigious comms school, I couldn’t flee further from the marketing industry.

The world of comms felt like my biggest nightmare:

  • performative

  • soulless

  • money-driven in the worst way possible

me fleeing the public relations industry :)

I’ve watched Heart-driven, passionate people sacrifice their sacred gifts in pursuit of the grind.

It makes me want to scream. But why do they do this?

  • They’ve bought into the idea that they aren’t special enough.

  • They don’t know how to showcase their gifts to the world.

  • They think their moment is somewhere in the future.

But the truth is… now more than ever, we need healers and people doing good work to step up into their gifts.

If I can help someone amplify their heart-driven dreams, then I’m following my own heart, and I’m doing what I envisioned I’d do when I originally chose to study communications back in 2019.

Copywriting isn’t my only dream.

When I was a young child and dreamed of being a writer, it definitely wasn’t writing marketing materials. (I’m not a robot.)

I wanted to write a book. Not just any book, but some sci-fi adventure novel. I love this job because it’s soul-fulfilling, AND it gives me the freedom to work towards my life-long dream of being a novelist.

I say this because it’s important to talk about our wildest dreams, and so that you know that I’m a dreamer, like you. :)

If you really wanna see what I’m all about. Check out my Substack.